In the first quarter of 2015, Facebook had 1.44 billion with a “B” monthly active users. Given this statistic it just makes sense that Real Estate Investors take the time to take advantage of this very useful tool. After reading our article, we would love to hear how you utilize your Facebook Page in your Real Estate Business.
New real estate investors join the local REIA or take a seminar and get started in the industry every day, beginners who need to create their own real estate investor business profile. There are also many experienced investors who have not yet joined in on social media and who are not optimizing their Facebook page correctly. These folds are missing out a prime tool to create brand awareness and to generate leads.
It does not matter if you are brand new to real estate investor or you have flipped 100 houses and have 50 rentals. These simple tips will hep you launch your Facebook profile, business page and learn how to optimize it.
Step 1: Create a Facebook Profile: While nearly 1/6th of the human race is on Facebook, we will not assume you already have a personal account. It’s fairly easy, but if you need some help, Facebook has you covered. Click Here.
Step 2: Go to Create a Page: Once you log in or get your profile created, go to the drop down menu found in the top right corner of your profile and click on “Create a Page” which will give you a page that looks something like the graphic below:
You probably will be selecting ” Company, Organization or Institution” or maybe if you have a physical office with lots of walk in traffic, possibly a “Local Business or Place.”
Step 3: Pick a Business Category: Right at this moment there are no categories that say “real estate investor.” You will probably want to select “small business.”
Step 4: Fill in Information About Your Business: This is where you can fill in all of your pertinent business details. Don’t worry you can always go back and edit your “About Page”. Keep in mind that Facebook users want to know, like and trust you and the content you are posting so they will engage with you and if you don’t share anything, they probably will not like your page or be back. So include where you are located (key word), your credentials and specialties and other information about your business.
Step 5: Add Your Website Link: By including your website address here, people can find your web page. If you don’t have one yet, don’t worry, you can always add it later.
Step 6: Select a Page Name: Once this is set, remember it can only be changed once. You might want it to be your website address or your personal name. Think about it a bit.
Step 7: Upload a Profile Picture: Here you want to be a real person that people can know, like and trust, so a professional looking headshot of yourself is a great start. Or get creative and have a photo with your logo or one of your signs.
You can optionally add your page to your favorites on Facebook or skip.
Step 8: Select Your Preferred Page Audience: This is where you can select the demographics of people who you would want to see your page: thinks like where they live, how old they are, male or female and interest. The more you narrow the demographic, the fewer people who will see your page but will more likely be your target market.
Be sure to click save at this stage and take the tour of all the buttons across the top that Facebook has all set up for you to familiarize yourself with everything. And as you go forward you will see a graph showing how complete your profile is and suggestions to click on and add more. Be sure to click away and add all the information you can. The more information, the more keywords you have.
Step 9: Add in Your Cover Photo: Facebook has a bunch of information to help you create the perfect page cover photo so it fits. You might try several different cover photos to see what you like, research similar investors pages online to see what they do. Note that switching out these photos on a regular basis helps you get found so think of some ideas here including: Your logo over photos of houses you have bought or sold, photos happy home sellers or buyers. Your cover photo can give your visitors and potential clients into your past deals to show you are an active and successful real estate investor.
Now you are ready to start sharing updates. Note these updates on your business page will go out to your page followers, not your personal followers., so you will not be annoying your family or friends.
It is important to note that when you log into Facebook to make an update to check to make sure you are posting as you yourself or as your new business profile. Also note when you make posts as your business to share it to the public so that your viewers can like and share with their friends. You can also make a post on your business page as your business page and then you can also like, comment and share that post as yourself.
Optimizing Your Real Estate Investor Page Profile
Now your page is set up, but you still need to take steps to get it optimized. There are a lot of things you can do and you can find a wealth of information online by Googling the topic. Here are a few of the more important things to make sure you do:
Optimizing Tip 1: Utilize the Graph Search by learning more about your audience: This is basically a way to learn more about the people in your network and your competitors. Some ideas here are to search in the white search box at the top for your competitors names to see what they are posting and what’s getting action for them and what isn’t to give you some ideas for your own posts. You might search for “people who live in ____” where the blank is the city where you market and Facebook will give you a list of people who live there so you can research what interest them. Or search for past clients to see what they are doing today and to reconnect with them.
As a Real Estate Investor you can also use this search tool to try to find owners of vacant properties or the buyer who just bought the house next door . . . just about any list of names you might have, you can search each name and try to locate the person on Facebook.
Optimizing Tip 2: Publish links to blog posts and other content you have created with appealing images: This is an ongoing and daily task that requires you to keep up with your blog articles. But don’t worry you could put together a weeks worth of blog articles and then use the scheduling tool on your page to schedule the posts for the week.
The format of your post should be something like a teaser comment that is in a question form or in an interesting statement that sparks interest to make the viewer want to check out your link, Then your link that will in turn create a title from your blog post title and a snippet of text from the top of your blog post and pull the graphic in from your blog post. So as you create those blog posts, be sure to use interesting graphics. A good tool for creating interesting graphics for free or really cheap is Canva.com.
It is also a good idea to play around with the best times to make your posts, take note of what time you make them and how much engagement they receive. Also be sure to add a few hashtags.
Optimizing Tip 3: Spend $5 and Boost Your Post: When you make a post, Facebook asks if you want to boost your post. You can select who to boost it to based on who already likes your page, how old they might be, their gender and where they are located. So if you are trying to attract private lenders for example you might want to boost your post to men over the age of 45 who live in the same state who like your page, or who are friends of people who like your page.
Optimizing Tip 4: Advertise on Facebook: Yes, you can take advantage of Facebook’s paid ads to create text or display ads to boost brand awareness and to help more Facebook users to find your profile and ultimately do business with you. You could use this to entice users to your page for a free report on selling an estate home, or buying lease to own or some other special report.
Optimizing Tip 5: Share Images and Videos from your Business: Did you look at a really dirty, weird or otherwise interesting section of a house and take a video or photo. Post directly to Facebook with a comment to spark discussion. Or link Instagram to your Facebook Page and generate more traffic and links back to your site by posting to Instagram and then having Instagram post to your Facebook page.
Optimizing Tip 6: Use the Build Audience Feature: The Build Audience Feature allows you to import contacts from your email provider and promote your Facebook page to them. Also reach out to other real estate professionals in your area and ask them to like your page. And be sure you include your Facebook Page on your Website and any printed marketing material. And when someone does like your page or your content, take the time to engage them and respond.
Optimizing Tip 7: Use Page Insights to make sure you are getting the action you want: One of the best tools on your Facebook Page is the Insights tool which allows you to see how your page and your posts are doing. You can see the demographics of those you follow and engage, what they like and when they are active so you can target your posts to get more engagement.